UNIFIED DIGITAL ECOSYSTEMS
We develop any custom website + CMS + CRM.
Ditch disconnected software tools and expensive per-user seat fees. We design and build unified visual systems: secure Next.js websites, collaborative Sanity CMS hubs, and bespoke CRMs working as one.
FRAGMENTATION VS. SYNERGY
Why choose a unified custom platform?
Traditional setups require complex API integrations to stitch together your public marketing website (WordPress/Webflow), content manager (CMS), and lead funnel (Salesforce/HubSpot). We build everything inside a single, cohesive codebase and database, eliminating friction and overhead.
Unified Database Schema
No sync latency. When a lead submits a quote request on the Next.js frontend, it is immediately updated and viewable inside your Sanity CRM backend panel.
Zero Seat Limits
Add your sales reps, project managers, and clients without paying user license taxes. Host on developer-friendly architectures with near-zero ongoing cost.
Tailored to Your Operations
We map the fields, deal pipelines, and client portal states precisely to your business steps. No confusing fields or features you don't need.
ROI CALCULATOR
Stop Paying the "Seat Tax"
See how much you save by moving from standard CRM systems to a custom-built solution.
Calculate Your Software Savings
HubSpot / Salesforce Cost
$36,000/year
($3,000/month or $108,000 over 3 years)
Custom Next.js + Sanity CRM
$14,000
One-time build cost. No monthly licenses.
Estimated 3-Year Savings
$94,000
Based on one-time CRM custom implementation compared to ongoing seat fees.
THE DIRECT COMPARISON
SaaS CRMs vs. Custom Next.js + Sanity
| Capabilities | Salesforce / HubSpot | Custom Next.js + Sanity CRM |
|---|---|---|
| Software Licensing Costs | Starts at $50-$180/mo per seat. Scales up forever. | One-time setup cost. Infinite users at near-zero hosting cost. |
| Design & Brand Identity | Rigid standard admin templates. Client portal is limited. | Fully tailored layout, client login portals, and matching branding. |
| Schema & Field Flexibility | Limited custom fields. Restrictive pipelines. | Unlimited custom database structure configured around your data. |
| Collaborative Real-time Flow | Requires document locking or browser refresh updates. | Real-time multiplayer editing (Sanity Studio engine built-in). |
| CMS Page Controls | Siloed from CRM. Requires separate website builder sync. | Unified content management. Edit website copy and manage leads in one place. |
HOW IT WORKS
The Architecture of your Custom Platform
Next.js Website & Portal
The visual frontend. Customers visit a fast, search-optimized marketing site, or log into a secure private client portal to view status and upload files.
Sanity Real-time Studio
The content and lead database. Allows visual, live collaboration where staff edit documents, drag leads through pipelines, and update website text instantly.
Automated Next.js APIs
The automation layer. Hooks up webhooks that automatically email proposals, generate Stripe invoices, ping your Slack channels, or sync with QuickBooks.
OUR BLUEPRINT
Four steps to visual, operational setup
Discovery & Blueprint
We analyze your spreadsheet, current CRM, and website needs. We design your visual schemas and data structures on paper first.
Interactive Figma UI
We design custom layout mockups for both the client portal and the dashboard so you can see and refine the visual look before coding.
Next.js + Sanity Build
We build the database schema inside Sanity and program the Next.js frontend, connecting user roles and Stripe/Slack APIs.
Migration & Training
We import your historical customer contacts, launch the portal, and provide personal video walkthrough training for your team.
FAQ
Frequently Asked Questions
Why build a custom CRM instead of using Salesforce or HubSpot?
Cost and workflow alignment. Off-the-shelf CRMs charge monthly per-user seat licenses that quickly scale to tens of thousands of dollars per year. They also force you to adapt your sales processes to their template structure. A custom CRM built by DCdev has a one-time setup cost, zero ongoing user licensing fees, and maps exactly to your specific operations.
How does the Next.js + Sanity integration work?
We build your public-facing marketing website and customer portals on Next.js, making it lightning-fast and highly secure. We use Sanity as the real-time database and administrative panel (CMS/CRM). When your staff updates customer files or visual pipelines in Sanity, the changes are reflected instantly in Next.js. Similarly, when a lead submits a form on your site, it goes straight to your Sanity CRM dashboard in real-time.
Can we migrate data from our existing CRM or spreadsheets?
Yes. Data migration is a key step of our onboarding process. We write custom scripts to import your contacts, historic notes, and pipeline data from Excel, CSV files, or old CRM platforms directly into your new Sanity database, ensuring you don't lose any business history.
Are there any user seat limits on a custom CRM?
No. Since the system runs on your own hosting infrastructure (Vercel + Sanity developer/business tiers), there are no artificial seat restrictions. You can add 5, 50, or 500 users without paying a single dollar in additional monthly licensing fees. It scales with your team at no extra cost.
LET'S BUILD
Ready to unify your website + CMS + CRM?
Let's build a system tailored to your team's exact workflow. No user license seat costs. No template restrictions.